So... Why Green?

5/20/2020 (Permalink)

SERVPRO of East Honolulu is known for a few things, like their superior cleaning skills and their quick restoration processes. There is ease with everything they do, but they also are known for the bright green logos. When you see a big van or car driving around with a bright green exterior one usually knows that this is a SERVPRO car.

SERVPRO originally chose this color in the 1970s because of how it popped when surveyed people were asked what color was most memorable. The color green is now almost brand recognition for SERVPRO.

Interestingly enough, there is now a shade called SERVPRO green! But, this green is more than just a marketing tactic or brand recognition.

For us at SERVPRO East Honolulu, this green is a sense of pride. When we wear our SERVPRO uniforms we give our customers assurance of excellence.

As long as we are wearing this green we will continue to give you the SERVPRO quality of restoration, and amazing customer service. We are prideful when we ride in the bright green vans as we are assuring you that we do everything with efficiency and legitimacy. And to us, that is why the SERVPRO green is important.